Inside The Joule, Dallas – a modern Texas jewel
Downtown Dallas could effortlessly compete with New York for shopping, cocktail bars and culture, just without the crowds.
Set on Main Street, The Joule hotel fits all the above and is within walking distance or a short ride of, the many Dallas tourist attractions.
The hotel, a revitalised 1920s neo-Gothic building has become its own landmark. It features artworks by famous artists such as Andy Warhol, Tony Cragg and Adam Fuss, restored mid-century mosaics, photography and sculptures, dotted throughout the hotel’s public and private spaces.
Add boutique shopping, an 8,000-square-foot subterranean spa, restaurants and one of Dallas’ premier cocktail bars, The Midnight Rambler, and it’s perfect for those wanting something a little bit special in not only detail, but attention and style.
No expense has been spared within the 161 rooms of The Joule hotel. Each form their own art gallery within contemporary designed rooms, suites and penthouses. Spacious, functional, views across the Big Eye – a 30-foot eyeball – and exemplary service, especially at concierge for fine-tuning your visit to Dallas, are a few of the hotel’s offerings.
A highlight is the public areas that have become a communal hub for Dallas-ites. Adorned with more famous carefully curated artworks, there’s The Lobby Bar, Americano and the Taschen Library with its wall-to-wall shelves of limited edition books and after dark, the Midnight Rambler where all walks of life meet for a drink.
Although I didn’t get to swim in it, being too busy exploring around this fantastic city, the pool is well worth a look. The cantilevered pool really is a place to ” hang out”, with those swimming in it feeling as if they are swimming beyond the edge of the building, overlooking downtown and to Main Street.
It is certainly becoming an attraction for passers-by, but is only available for guests of the hotel.