Virtuoso declares 2018 year of exploration and immersion

The 2018 Virtuoso Luxe Report - Australian Edition has revealed the top trends, destinations and motivations for discerning Australian travellers

Virtuoso, the world’s leading network of luxury travel experts, has revealed the top trends, destinations and motivations for discerning Australian travellers in its newly released 2018 Virtuoso Luxe Report – Australian Edition.

Following on from recently released global data, the report reveals that the number one motivation for travelling in 2018 is to ‘cross off bucket-list items’, while Japan, Sri Lanka, Iceland and Portugal have topped the list for emerging destinations Aussies want to travel to.

Meanwhile, our love for America shows no signs of slowing down, with the States ranking as our second most popular international destination, after Italy in top spot. From city to beach, New York City is our favourite US city and Hawaii is hugely popular as well.

With our adventure in our hearts, we’ve got our sights set on Antarctica as the top adventure destination, followed by New Zealand, the Galapagos, South Africa and Peru.

Young Aussies are still heading to Europe and Asia, with Greece and Croatia sharing the top ranking for Millennials, followed by Vietnam and Bali, both in second place.

“Australians always have a robust bucket list and start each year ready to explore the world, and this year it seems that many are drilling down the list beyond the perennial favourites to exotic cultures and natural wonders,” Virtuoso Asia Pacific managing director, Michael Londregan says.

“It’s clear that 2018 will be a year of exploration and immersion. Perhaps it’s the geopolitical climate, but there is no doubting the trend for destinations that were once warm, are now hot.”

Virtuoso shares its key findings from the 2018 Virtuoso Luxe Report – Australian Edition:

Emerging destinations

  • Japan
  • Iceland
  • Portugal/Cuba (tie)
  • Sri Lanka
  • Norway

Most popular global destinations

  • Italy
  • United States
  • Canada
  • Japan
  • Sri Lanka

Most popular US destinations

  • New York
  • Los Angeles
  • Oahu
  • Rocky Mountains
  • Maui

Most popular family destinations

  • Fiji
  • Italy
  • Thailand /New Zealand (tie)
  • Indonesia
  • Los Angeles

Most popular adventure destinations

  • Antarctica
  • New Zealand/Galapagos (tie)
  • South Africa/Peru (tie)
  • Vietnam
  • Chile/Botswana (tie)

Most popular honeymoon destinations

  • Maldives
  • Fiji/Italy (tie)
  • Thailand
  • Bali
  • Maui

          Top cruise

  • Mediterranean
  • Alaska
  • European River
  • South Pacific
  • Baltic Region

         Millennial destinations

  • Greece/Croatia (tie)
  • Vietnam/Bali (tie)
  • New York/Thailand (tie)
  • Cambodia
  • Italy/Peru (tie)

           Top motivations

  • Crossing off bucket-list items
  • Seeking authentic experiences
  • Exploring new destinations
  • Rest and relaxation
  • Personal enrichment

         Top travel trends

  • Multi-generational
  • Active or adventure
  • Luxury cruises
  • Ocean cruises
  • River cruises

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Categories: Travel News

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